Working from home may be a foreign concept to some. Independent retailers, for example, who work round the clock to keep their showrooms afloat will not be familiar with the likes of flexi-time and home offices. But eCommerce retailers and interior designers are as likely to consider their living room as much for work as it is for relaxation.
According to a report from Global Workplace Analytics, telecommuting rates have increased by 115% in the last decade. And whilst the saying goes “home is where the heart is”, your office can also be wherever you are, at any given time.
For those unfamiliar with the concept, now is a perfect time to get acquainted. With 3.9 million workers connecting remotely from their own homes, retailers and designers alike are provided with the perfect opportunity to broaden their product selections to include all the details that make a house an office.
The obvious place to begin when building a home office is with a desk. A large percentage of professional clientele will not have the space to dedicate an entire room to a home office, but working from bed is not conducive to productivity. And while your customers may be forced to constrain themselves to the bedroom, a great desk can function to designate one specific area of the room for work.
Current trends lean towards mid-century modern desks, in Scandinavian inspired softwood finishes. However, it is incredibly lucrative for designers and retailers to have a large range of desks at their disposal, from industrial to contemporary.
Each and every client will differ in their requirements for a desk, be it style, storage or compactness. For the work from home crowd, they will likely spend more time at their desk than they will in their bed. Their desks need to be appealing enough to distract from the overwhelming pull of the bed itself.
Despite being a space designated for work, home offices should still be considered as a part of your clients home. Going bold with the choice of chair is an easy way to add character and colour to a setup. The privilege of working from home is that it allows professionals a break from the clinical uniformity of working offices. Encourage the opportunity to be adventurous in office spaces by suggesting statement chairs in bold fabrics.
Specifically for clients working in the creative industry, it’s useful to build a space that will keep your client inspired throughout the day. The addition of colour and character can increase productivity tenfold. Particularly for integrated working spaces - rather than separate offices - building an immersive space is vital to improving concentration.
Implementing artwork is a great way to bring life into your client's space. Offering a diverse range of paintings, prints and framed artworks can improve retailer revenue on small orders that originally may have only included a singular desk and chair.
Above all, the most beneficial way that retailers (or more specifically e-tailers) and interior designers can keep up with the increasing demand for home office furniture is to utilise Dropshipping accounts.
Dropshipping is the easiest way to offer your clients a diverse range of products without holding an extortionate amount of stock. It cuts out the middle man, making the shipping and logistic elements of your business a walk in the park.